Privacy Policy

Last updated: September 1, 2026

Yves Alexandre (“Yves,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit yvesjewelry.com (the “Site”), purchase from us, inquire about or commission a bespoke piece, communicate with us, or otherwise use our services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact information, such as your name, email address, telephone number, billing address, and shipping address.

Order and transaction information, including products purchased or considered, order history, payment status, shipping information, returns, exchanges, and other transaction details.

Payment information. Payments are processed by our payment providers. We may receive limited payment-related information, but we do not directly store complete payment card information.

Account information, such as your username, password, preferences, and other information associated with an account you create with us.

Bespoke and inquiry information, including information, preferences, inspiration, photographs, design references, sizing information, and other materials you choose to provide when contacting us or working with us on a custom or bespoke piece.

Communications, including messages you send through our contact forms, email, social media, customer service channels, or other communications with us.

Device and usage information, such as your IP address, browser type, device information, operating system, pages viewed, referring URLs, interactions with the Site, and other information collected through cookies and similar technologies.

Marketing and advertising information, including your preferences and information about how you interact with our emails, advertisements, and marketing campaigns.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you make a purchase, create an account, contact us, request a consultation, commission a bespoke piece, subscribe to marketing communications, or otherwise provide information to us.
• Automatically when you use our Site, including through cookies, pixels, and similar technologies.
• From service providers and business partners that help us operate our business, process transactions, analyze Site activity, provide advertising or marketing services, and deliver our Services.
• From social media platforms or other third parties when you interact with us through those services.

How We Use Personal Information

We may use personal information to:

• Process and fulfill purchases, payments, shipments, returns, and exchanges.
• Provide our Services and administer customer accounts.
• Respond to inquiries and provide customer service.
• Provide consultations and create custom or bespoke jewelry.
• Communicate with you regarding your orders, appointments, projects, or account.
• Personalize and improve your experience with Yves.
• Maintain, improve, and understand the performance of our Site and Services.
• Detect, investigate, and prevent fraudulent, illegal, or harmful activity.
• Protect the security and integrity of our Site, customers, and business.
• Send marketing communications where permitted by law and in accordance with your preferences.
• Measure the effectiveness of advertising and marketing.
• Provide or facilitate advertising that may be more relevant to your interests.
• Comply with applicable legal obligations and enforce our agreements and policies.

Cookies and Similar Technologies

Like many websites, we use cookies and similar technologies to operate and improve our Site, remember your preferences, understand how visitors interact with the Site, measure performance, and support marketing and advertising.

Some cookies are necessary for the Site to function. Others may be used for analytics, personalization, or advertising, depending on your location and privacy choices.

You may be able to manage cookies through our cookie banner, your browser settings, or other privacy controls made available on our Site. Disabling certain cookies may affect the functionality of the Site.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services, including:

Shopify and ecommerce providers. Our store is hosted by Shopify, which provides the ecommerce infrastructure through which we offer our products and Services.

Payment processors and financial service providers that process transactions and help prevent fraud.

Shipping, fulfillment, and logistics providers that help deliver purchases to you.

Professional and business service providers, including technology, website hosting, analytics, customer support, security, accounting, legal, and other providers that perform services on our behalf.

Marketing and advertising partners that help us deliver, measure, personalize, and understand our marketing and advertising.

Government authorities or other parties when disclosure is reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or the rights of others, investigate fraud or security issues, or enforce our agreements.

We may also disclose personal information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Targeted Advertising and Your Privacy Choices

We may work with advertising and technology partners that use cookies and similar technologies to understand your interactions with our Site and provide advertising that may be more relevant to your interests.

Under certain U.S. state privacy laws, some of these activities may be considered a “sale,” “sharing” of personal information, or use of personal information for “targeted advertising,” even where no money is exchanged.

Depending on where you live, you may have the right to opt out of these activities.

You can exercise applicable opt-out rights through the Your Privacy Choices link available in the footer of our Site.

Where required by applicable law, we also recognize qualifying browser-based opt-out preference signals, such as the Global Privacy Control (“GPC”), for the browser and device from which the signal is sent.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including the right to:

• Request information about the personal information we collect, use, disclose, sell, or share.
• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Obtain a portable copy of certain personal information.
• Opt out of certain sales or sharing of personal information or the processing of personal information for targeted advertising.
• Limit certain uses or disclosures of sensitive personal information, where applicable.
• Withdraw consent where our processing is based on consent.
• Appeal certain decisions regarding a privacy request where applicable.
• Exercise your privacy rights without receiving discriminatory treatment.

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise a privacy right, please contact us at yves@yvesjewelry.com or use the privacy controls available on our Site.

We may need to verify your identity before processing certain requests. Where permitted by applicable law, you may also designate an authorized agent to submit a request on your behalf.

Marketing Communications

If you receive promotional emails from us, you may unsubscribe at any time by using the unsubscribe link included in those communications.

Even if you opt out of marketing communications, we may continue to send you non-promotional messages relating to transactions, orders, bespoke projects, customer service, or other communications necessary to provide the Services.

Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, maintain our business and transaction records, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

The length of time we retain information may vary depending on the type of information and why it was collected.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

Third-Party Websites

Our Site may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you choose to use.

International Visitors

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Privacy and data protection laws in these jurisdictions may differ from those in your country of residence. Where required, we take appropriate steps regarding international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, legal requirements, or for other operational reasons.

When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we may provide additional notice regarding material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:

Yves Alexandre
New York, New York
yves@yvesjewelry.com